COMMUNICATION AND WEBSITE DESIGN
Coral City -
Edo State's First Smart City
Services
Brand Identity design
Content Architecture
Website design
Copywriting
Collateral Design
Website Development
Coral City is the pioneering smart city initiative spearheaded by the Edo State Government (EDSG) within the vibrant landscape of Benin City, Nigeria. This visionary urban development not only provides an array of contemporary housing options but also delivers a host of modern amenities to enhance the quality of life for its residents.
Our collaboration with New Frontier Development, a distinguished team of finance and investment experts, allowed us to play a pivotal role in crafting compelling communication materials to showcase this groundbreaking endeavor. In close partnership with New Frontier Development and the Edo State Ministry of Physical Planning, Urban, and Regional Development, we meticulously curated a cohesive visual identity poised for seamless adaptation across diverse platforms and mediums.
Drawing insights from the invaluable feedback of all stakeholders engaged in the Coral City project, we tailored our designs to create a suite of collaterals and communication materials. These assets, spanning brochures, billboards, lamppost displays, flyers, T-shirts, gift boxes, invitation cards, forms, and presentation slides, collectively formed a comprehensive toolkit for promoting Coral City.
The result was a compelling visual narrative that resonated with the unique essence of Coral City. Our designed materials found prominence across a spectrum of media platforms in both Lagos and Benin City, effectively generating widespread buzz and fostering keen interest in the transformative Coral City development.
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