CORAL CITY
Visual Identity Design for
a Smart City in Edo State,
Nigeria
Coral City is a initiative by the Edo State Government (EDSG), strategically located in Benin City.
We collaborated with the Coral City team to successfully launch the city and drive awareness of the project.
We collaborated with the Coral City team to successfully launch the city and drive awareness of the project.
SCOPE
Web UX/UI Design, Web Development, Collateral Design – Billboard, Brochure, Flyers, Copywriting
LOCATION
Benin, Edo State
INDUSTRY
Real Estate
YEAR
2024
THE CHALLENGE
Working with the Coral City team meant bringing together different ideas to create a clear and cohesive brand identity. As the first smart city in Edo State, the goal was to highlight its innovation and potential while staying connected to the local culture and community. It wasn’t just about making it look good—it was about making sure the branding told the right story. This required close collaboration and balancing creative ideas with practical goals to bring Coral City’s vision to life.
THE RESULT
Together, we launched a strong and memorable brand for Coral City that captured its vision as a smart city and its connection to the local community. The branding created a buzz, driving awareness and excitement about the project. By combining innovative design with a focus on the city’s values, we delivered visuals and messaging that resonated with both stakeholders and the public, setting the stage for Coral City’s success.
FINAL THOUGHTS
We designed an accessible and user-friendly website that seamlessly aligns with their identity and mission. Our primary goal was to ensure the website provides all the essential information for visitors seeking it. Comprehensive details about the various types of spaces available were thoughtfully included, along with intuitive forms to express interest in the properties within the City. This approach creates a welcoming digital platform that meets the needs of its audience while showcasing the City’s offerings.
Let’s Work Together
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